Content creators celebrated on the Gold Coast
Destination Gold Coast has announced the launch of a new award ceremony intended to celebrate social storytellers and content creators around the Gold Coast, set to take place on the 4th of December.
The new initiative, Destination Gold Coast Content Awards, is designed to embrace the media of the 21st century and a new generation of storytellers, journalists, freelancers, photographers and content creators.
According to Martin Winter, CEO of Destination Gold Coast, the awards are unique and, with the Gold Coast being Australia’s premier holiday destination, it is a perfect fit.
“We want to see the Gold Coast through the eyes of this eclectic tribe, acknowledging and rewarding the energy and effort that goes into portraying our wonderful city, its people, lifestyle and experiences,” said Mr Winter.
“Modern storytellers are creating authentic content – in words, pictures, video, graphics or animation – and they are essentially creating a new narrative for the city.”
The awards are set to have six different categories including Image of the Year, Industry Storyteller of the Year, Commonwealth Games 2018 Content, Best Overall Content, and Newbie Award, with the final award, the Content Star Award, going to the creator who the judges deem the best of the best.
The Travel Bootcamp and TravMedia, two leading global organisations in digital travel media, are partnering with Destination Gold Coast for the awards.
The partnership is a natural born fit, according to journalist Georgia Rickard, as each organisation has a mutual love for digital storytelling and a desire to celebrate the Gold Coast’s many assets.
“The Gold Coast is a destination of extraordinary diversity – there aren’t many Australian destinations that cater so convincingly to such a demographic cross-section,” Ms Rickard said.
Lauren Bath, co-founder of The Travel Bootcamp, commended the awards, saying it reflects the progressive nature of modern storytelling.
“I couldn’t be prouder that Destination Gold Coast are investing so much in their digital community,” Ms Bath said.
“These awards are a game changer for digital content creators and I can’t wait to see the entries coming in.
Entry for the awards is free and closing September 30, 2018. Content creators won’t be signing over their copyright or ownership.